Digital Growth Marketing – Digital Growth Marketing

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Descripción general

El curso Digital Growth Marketing ofrece una formación completa y práctica para dominar el marketing digital desde sus fundamentos hasta la ejecución avanzada de campañas.
Está diseñado para quienes buscan adquirir habilidades reales, mejorar la toma de decisiones y liderar iniciativas de marketing digital con impacto directo en el negocio.

Por

Growth Academy

Share

Digital Growth Marketing

Categoría

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Growth Marketing

0

30

Inscritos

Nivel

Intermedio

Tiempo

2 hours 0 minute

Lecciones

31

Certificado

Sí

Overview

El curso Digital Growth Marketing ofrece una formación completa y práctica para dominar el marketing digital desde sus fundamentos hasta la ejecución avanzada de campañas.
Está diseñado para quienes buscan adquirir habilidades reales, mejorar la toma de decisiones y liderar iniciativas de marketing digital con impacto directo en el negocio.

¿Qué aprenderás?

Como construir una estrategia de marketing digital para alinearse a los objetivos de growth de la compañía.

A desarrollar un entendimiento del comportamiento de los clientes para identificar a la audiencia objetiva en entornos digitales.

Como formular mensajes de marketing para conectar con las audiencias target en mercados multiculturales y globales.

Evaluar opciones de plataformas, canales, y estrategias para tomar decisiones críticas, analizando casos de estudio y aplicando frameworks.

Descripción general del plan de estudios

31

Lecciones

5

Quiz

0

Tareas

0

Recursos

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Módulo 1. Fundamentos de Digital Marketing

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¿Qué es el marketing digital?

03:51

La estrategia de marketing digital

03:11

Marketing Digital y la Definición de Metas

00:52

Growth y La definición de Metas

03:21

El funnel de marketing y los loops de crecimiento (Descargable)

FUNDAMENTOS DE DIGITAL MARKETING

Módulo 2. Contexto de la compañía y de la audiencia

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Prerrequisitos para el Marketing Digital

04:34

Propuesta de Valor

Análisis de competencia

El consumidor digital

01:23

CONTEXTO DE LA COMPAÑÍA Y DE LA AUDIENCIA

Módulo 3. Growth & Customer Journey

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Costumer Journey growth

Adquisición y Marketing Digital

03:03

5 niveles de conciencia

Activación de Usuarios

04:42

Retención de Clientes

02:40

GROWTH & CUSTOMER JOURNEY

Módulo 4. Canales de Marketing Digital

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Canales de Marketing Digital

05:24

Priorización de canales

08:19

Framework: Tipos de marketing según cliente

Framework: Marketing según el ciclo de vida del producto

Marketing y omnicanalidad

CANALES DE MARKETING DIGITAL

Módulo 5. Ejecutar y evaluar la campaña

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La Campaña de Marketing Digital

01:32

El brief de la Campaña de Marketing

05:02

Escribir el Mensaje

02:56

Crear la Campaña

Preparar el rastreo de data

05:49

Lanzamiento de la campaña

Evaluar los resultados

Compartir los resultados

02:16

Testeo de campañas

Optimización de campaña

04:23

Stakeholder Management

04:24

EJECUTAR Y EVALUAR: LA CAMPAÑA

Palabras Finales

01:28

Material Includes